Ways to Get Quality Backlinks to your Website
Your website is your business' home on the internet. You need to attract enough attention to it from the right people in order to generate sales. In internet parlance, this is called driving traffic to your site. In addition, you want this traffic to be quality leads. One way to do this is through the SEO tactic: backlinking. This method allows other sites to direct users to yours. For backlinks to elevate your website on the search engines, they have to be quality. You need to know how to get backlinks and quality ones to your website. We've outlined below some ways to do this.
How to Get Backlinks to your Website
The more links are pointed to a website from other sites, the more search engines trust that site. Your website will gain value in the eyes of search engines if there are others directing users to it. If those other websites are an authority in their niches, then you've got your business some quality backlinks! On top of that, if the website navigating to yours have lots of readers and visitors, you could get a lot of traffic directed to yours. As such, backlinking is important but ensuring they are quality backlinks is even better. Here are some of the ways you can drive quality backlinks to your website.
Create skyscraper content and ultimate guides
Skyscraper content are simply content that are 10x better than existing content on a topic. Before choosing a topic for your skyscraper content, do a quick Google search to find topics that are already performing well. Next, create an unbeatable piece of content around that topic.
Ultimate guides, on the other hand, are broad pieces of content aimed at guiding a reader to a specific outcome. Searchers search with one intent: to have their problems solved. A comprehensive guide will not only pull in organic traffic but also earn you valuable backlinks if your content is seen as go-to resource.
Form Partnerships from outbound links
If your website has an active blog, then there are chances that you have linked to other sites in the past. Reaching out to sites you’ve given outbound links is one way to earn backlinks for yourself. Do not appear spammy. Instead, aim to form a partnership as experts in the same industry. It is very likely for the site to return your backlink favor if your site is driving them lots of traffic.
Create unique content for other sites
Creating content for another website is a popular way of earning yourself a backlink. This technique is known as guest blogging. Guest blogging helps you reach a whole new set of audiences and of course gives your website the backlink you wish for. Many websites offer other web masters a guest blogging opportunity. Each site has a set of guidelines your guest post has to follow. Be sure to check their websites for these guidelines before you proceed to write your guest posts.
Publish evergreen content on your site
Evergreen content are simply content that stay relevant for a long period of time. Evergreen content are not time-sensitive, they are optimized for search, and they remain relevant to a reader irrespective of when it is being read. A good example of evergreen content is a post about evergreen content. No matter when it is being read, the information remains valuable. Other examples include “How To” guides like “How to Start a Garden.” Evergreen content remain relevant and can fetch your website massive amounts of backlinks over a period of time.
Quality backlinks are an essential way to enhance your overall digital marketing strategy. Book a consultation with us to help you get started with your backlinking and SEO.
