Selecting a Marketing Agency to Grow Your Business

Are you considering onboarding a Marketing Agency to assist your online and digital media growth? What are some of the factors you should consider, or keep in mind when selecting an agency? This post will help you answer the 5 W’s of Agency Selection (Why, What, When, Where, & Who).

Why?

As Simon Sinek, author of Start With Why states, “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.”

Regardless of your business or industry, if you do not have a properly defined Why within your brand pillars and outward communications, you diminish differentiating your Value Propositions and Market Positioning. Selecting a Marketing Agency can help you define this Why, and provide expertise on how to best communicate this across the various marketing verticals. Whether it’s in your Website Copy to your Email Marketing, having this clearly articulated Why will bring you customers that are not only interested in trying or buying your product/service, but are more likely to become advocates of your brand itself. As Sinek says, “they buy why you do it.”

At Rêveur, we leverage the Why as the core of our business interactions and value propositions. Our Why is our passion to help small to mid-sized businesses grow their business goals into actualized realities.

What?

When you consider your business objectives, it can be hard to understand where to start or what Marketing verticals you should implement. This is a common issue we see small to mid-sized businesses face. With the influx of upcoming verticals (such as Influencer Marketing), it can be difficult to source someone in-house that has the expertise to enable these verticals efficiently and with proper expertise.

Rêveur understands this process and aims to simply it for businesses: we’ll pitch the appropriate verticals based off of your businesses objectives. Whether you’re looking for a Product Launch, In-Store Event or Gathering Leads, we implement innovative solutions that holistically help you reach these goals through a multi-channel approach. (Don’t worry, if you have a specific service in mind, we offer À La Carte too!).

The “What” will fluctuate based off of your business goals, but entrusting an agency with expertise will help you narrow and define the most effective ways to reach them.

When?

When is the right time to onboard an agency? It depends on your objectives.

If you’re looking to embark on a Product Launch or Event, you’ll typically want to look for a window of at least 4 months to have an end-to-end multimedia campaign strategized, implemented, and optimized.

Or, for instance, if you’re looking for Lead Generation for your business, it’s always a good time to start. An advanced Marketing Agency will be able to deliver you leads through acquisition-based strategies.

Often, the hesitation businesses will also have with agencies is “When will this be within our budget?” Unlike a traditional agency, Rêveur features budget-friendly pricing, without the drop in quality. Our collective agency pulls on the best marketers in the city, at freelancer costs - not agency spikes.

Where?

Instead of focusing this Where on location, we prefer to focus on Where an agency can help your business. Dependent on the agency you select, (as some may focus on one particular aspect of marketing rather than an range of services), you can see a range of effectiveness in your objective results.

The following are just a few examples of where Rêveur has helped customers scale their business:

• Creating a consistent pipeline of leads to help their business scale and grow

• Implementing holistic marketing techniques that engage Top of Funnel (Awareness), Middle of Funnel (Engagement), and Bottom of Funnel (Action)

• Applying a growth lens to Business Development to help businesses expand their lines of services and profits

• Creating engaging content to showcase Business Value to key audiences interacting with their brand

Who?

Lastly, selecting Who you will enlist as your agency of choice.

It’s important that you onboard an agency you feel aligns with your business values. As you’ll be entrusting them to communicate your Product, Services and Brand Vision through their marketing campaigns, you’ll want to trust they have proper alignment with your company.

You’ll also want to consider what long-term synergies you have with an agency. Oftentimes, full range agencies will enable you to bundle or package services together and add-on services as they fit your business needs. This can be preferable over having to enlist several agencies at various price points that often send you over-budget.

As with any area of business, you’ll likely feel drawn to a particular agency after speaking with them directly about your business goals. A Consultation is the perfect way to get to know the Agency founders and team members first-hand to see the synergy you have with the team. At Rêveur, we offer free consultations where you can speak with our team directly about your business ambitions and how we can become your go-to solution finders and goal achievers.

With this information in mind, we wish you luck in finding your agency of choice!

Looking to onboard Rêveur as your agency of choice? Click here to contact us.