You don't want your business to be left out with all the buzz on social media these days. Social media marketing is one of the ways to promote your business and reach new audiences effectively. Here, we've outlined some creative ways to promote your business on social media. In 2022, you want to utilize all the resources at your disposal to generate leads for your business.

It's essential for you to have an Instagram strategy for business growth in 2022. Instagram marketing can help you reach new audiences and consolidate your brand. In this post, we'll discuss some of the ways you can use Instagram to grow your business.

Your website is your business' home on the internet. You need to attract enough attention to it from the right people in order to generate sales. In internet parlance, this is called driving traffic to your site. In addition, you want this traffic to be quality leads. One way to do this is through the SEO tactic: backlinking. This method allows other sites to direct users to yours. For backlinks to elevate your website on the search engines, they have to be quality. You need to know how to get backlinks and quality ones to your website. We've outlined below some ways to do this.

Digital marketing for business is the standard today. Traditional marketing methods are getting less popular mainly because customers of businesses in any niche spend a lot of time online. Businesses can reach more people through the internet and even build relationships that turn them into customers. If you're looking for the latest tips for promoting your business online, we have some online marketing strategies for small businesses that you should try. 

Search Engine Optimization (SEO) is important for any business with an online presence. Owning digital assets isn’t enough. You want these assets to be seen. SEO for business is the cheapest way to make this happen.

When people think SEO, keywords often come to mind—but there’s far more to the equation. While content and keywords are crucial, optimizing your website’s user experience (UX) is just as vital for achieving high rankings. Explore how UX impacts your SEO success and why creating a seamless, engaging experience for visitors can elevate your site’s performance in search engines.

SEO marketing is essential for any business. It covers optimizing your website to attract visitors and turning them into customers. As a small business owner, there are basic things you should know about SEO so that you are better able to convert new leads. 

A website's user-friendliness has to do with more than just design. It’s great for your website to be attractive, but user-friendliness goes beyond that. If you want to increase sales from your website, you have to consider user experience and learn how to make your website more user-friendly. We’ll show you some steps you can take to achieve this below.

Before the 1990s, SEO as we know it today didn’t exist. Nevertheless, this practice has evolved over time and today, appearing on the first page of a search engine is slowly turning into a silent war between competitors who do not even know that the other exist. With the evolution of SEO comes several SEO myths which can harm your web presence. In this article, we discuss 2022 SEO Myths you should know and avoid.

The world’s unpredictability—from pandemics to recessions—can challenge any business. But tough times can also be the catalyst for growth and resilience. Learn how to crisis-proof your small business in Canada by adapting to change, executing smart strategies, and emerging stronger. Grab a coffee and discover the actionable steps that will ensure your business thrives, no matter what comes your way.

If you're looking to drive greater business growth, you're most likely thinking of conducting ads.  The two most common and prominent methods of paid media can be classified broadly into paid search and paid social. While it is great to invest in both, it is also true that your marketing budget isn't infinite. Ideally, your marketing strategy should conform to your budget. What this means is that even though you can invest in all forms of paid media, you may want to choose the options that would deliver faster on your business goals. 

With Pride Day around the corner, it's a good time to explore some LGBTQ owned businesses in Canada. These innovative businesses are making some big moves in the entrepreneurial community. You may even find one you want to connect with.

Women are closing the pay gap and creating impact at the same time through entrepreneurship. Canadian women business owners are contributing to the economy in very vital ways. Not only are they in business but they are winning in business. These entrepreneurs are solving the needs that they have identified and creating a customer base of satisfied clients. In this post, we've rounded up just a few women owned businesses in Canada.