Myofascial Release Mississauga
Services enlisted:
Social Media Marketing | SEO & Blogs, Marketing Consultation | Email Marketing | Landing Page Optimization
Myofascial Release Mississauga’s partnership with Rêveur began initially with improving the search engine optimization and implementing paid social in order to drive bookings to their brand new clinic in Streetsville, Mississauga. Since then and through COVID-19, Rêveur has been able to support across various paid media and owned media efforts.
Results:
SEO & Blogs
In order to stand out in a hyper-competitive service-based industry, such as Physiotherapy, Massage and Wellness, it’s crucial that your site has optimized SEO to help boost your organic rankings online. We’ve worked with Myofascial Release Mississauga to optimize their entire website to decrease page speed load times, optimize keywords on-site, and embed strategic metadata to boost their rankings. To maximize their search engine marketing strategy and improve their local organic rankings, Rêveur employed strategic SEO-optimized content through copywriting as well as regular optimized blogs. Following major optimizations, MRM is seeing first page rankings for their preferred localized keywords and an organic lift of anywhere from 2-5% DoD.
Email Marketing
As part of moving top of the funnel leads along, following lead gen via paid social, Rêveur was also tasked with putting the clients on strategic email marketing drip for promotion of Myofascial Mississauga’s services.
Key Results: 43- 61% Open Rate | 37.3% Click Rate
Social Media Marketing
The founders of MRM wanted to employ paid social ads via Facebook and Instagram in order to generate leads, email collect and drive bookings to their new location. Through email collection campaigns we were able to grow their email list to 3.5x its original size, at great costs.
Key results: 300% Growth of Email List | 0.57 per lead | 1.25% Result Rate | 8.7% CTR | 0.08 CPC
Following COVID restrictions, MRM pivoted to offer We also employed strategic targeting to create TOFA leads to drive potential bookings for Virtual Physiotherapy services. To do so, Rêveur provided landing page creation and optimization, as well as a conversion based paid social ads. We were able to achieve lower than industry standard CPL, nearly 50% lower!
Key Results: 6x ROAS | 2.7% CTR | 0.40 CPC