Smile Tiger Coffee
Services enlisted:
Paid Media
Marketing Consultation | Email Marketing | Review Management | SEO | E-Commerce Store Management | Holistic Growth Marketing
Operating both a storefront cafe and E-Commerce store, Smile Tiger Coffee is a local coffee company that was looking to boost their online awareness & sales. Through integrated holistic growth marketing, we were able achieve record-breaking sales for their online store, which has consistently scaled over the span of our continued partnership. We continue to optimize and employ new marketing verticals to help their growth continuation, with great success.
Results:
SEO & Blogs
To maximize their search engine marketing strategy and improve their organic ranking and visibility amongst major coffee competitors, Rêveur employed strategic SEO-optimized content through employing keyword distribution, employing their Google Merchant Centre and continuous optimization of their website.
Email Marketing
We conduct end-to-end email marketing for Smile Tiger Coffee including flows (such as Welcome, Replenishment Reminder, Customer Winback, Customer Thank You, Abandoned Cart, etc.) as well as general campaigns. Through an integrated web of email flows and branded communication, we've been able to help Smile Tiger Coffee achieve a highly profitable, retention-based strategy to cross-sell and promote their collection online and in-store.
Key Results: Averaging 54.61% Open Rate | 5.52% Click Rate | 7.87% Order Rate | 3.54 Average Order Count
Paid Media Marketing
As Smile Tiger had both a storefront and an e-commerce store, our goals for paid advertising was both to drive traffic to their cafe located in Kitchener, and drive conversions to their e-commerce. Our team employed both social media ads and paid search in order to drive both conversions.
Key results: 45% Increase in AOV | 60% increase in overall e-commerce sales | 13 Avg ROAS
Subscription Marketing
Rêveur Marketing helped to optimize and build out current subscription service offerings at Smile Tiger Coffee. This aimed at converting current customers and attracting new customers into the subscription funnel. The efforts employed used an omnichannel approach to holistically tie-in across Email & Paid Media predominantly.
Key Results: YoY Subscription Service Growth Rate: 215% increase