Reids Chocolates
Services enlisted:
Paid Media
Marketing Consultation| Email Marketing | SEO | Holistic Growth Marketing
Reids Chocolate is a family-owned chocolatier business with 3 operating storefronts in addition to their online store. Marketing for their business has focused on driving in-store traffic while additionally driving awareness and conversions to their online store. Through holistic marketing we have been able to boost both their online and retail performance across locations with consistent growth.
Results:
SEO Audit & Optimization
Rêveur Marketing has conducted SEO audits for Reids Chocolate for implementation and roll-out. In addition, Rêveur Marketing is rolling out SEO-optimized product copy for enhanced organic ranking results.
Email Marketing
Rêveur Marketing has assisted Reids Chocolate in disseminating in-store and online store updates as well as wholesaler/corporate client communications. With COVID, store hours and availability continued to fluctuate which we were able to successfully communicate to customers for their shopping reference. With an inability to ship most products during the summer due to warmer temperature melting chocolate in-transit, Rêveur Marketing has strategized the communication strategy to continue to incentivize in-store purchases as well as online purchases of non-chocolate items with great success.
Key Results: Averaging 55.9% Open Rate | 8.82% Click Rate
Paid Media Marketing
As a seasonal business, Reids Chocolates wanted to employ paid media to maximize their high traffic season (throughout the winter). The goal was to drive more traffic to their various store fronts and improve sales of their online store in a short period of time.
Key results: 33% increase in store sessions | 20% Increase in E-Commerce Conversion rate | 400% increase in store orders | 3-12 Avg ROAS