The Truth Beauty Company
Services enlisted:
Paid Media | Marketing Consultation | Email Marketing | Landing Page Optimization | SEO | Holistic Growth Marketing
The Truth Beauty Company is founded by beauty expert Jennifer Freitas. It’s partnership with Rêveur began initially with improving the search engine optimization and implementing paid social in order to drive purchase and expand their business to target outside of their local loyal customers. Rêveur has been able to support across various paid media and e-commerce management efforts.
Results:
SEO Audit & Optimization
To maximize their search engine marketing strategy and improve their organic ranking, Rêveur employed strategic SEO-optimized content through optimizing their image heavy website, implementing SEO at the product and page levels through keyword injection, copywriting, and the updating of headlines and meta-data. This subsequently improved their google shopping rankings and visibility.
Email Marketing
Email marketing flows were employed to deliver tag-triggered messaging to current and new customers based on their characteristics and features. We built out a variety of flows, including but not limited to Welcome Flow, Abandoned Cart Flow, Repeat Customer Flow, Discount Reminder, New Purchaser, and more. Through email marketing flows, we have been able to increase AOV on-site, funnel customers effectively based on their status, and win-back abandoned carts/lapsed purchasers to re-convert on the website.
Key Results: Averaging 58% Open Rate | 10.02% Click Rate | $108.83 AOV | 8.2% Order Rate per Email
Paid Media Marketing
The Founder of Truth Beauty Company wanted to employ paid social ads via Facebook and Instagram in order to generate sales, expand their brand awareness, promote a diversity of products and increase the average order value of purchases. We subsequently supported push based efforts through pull-based efforts via Google Ads (shopping & search). Through ads we've been able to successfully acquire the following:
Key results: 35% Increase in AOV | 200%+ increase in online cart conversions | 22 ROAS